Best 102 Digital Promotion Strategies : Open University of Uttarakhand

102 Digital Promotion Strategies : Open University of Uttarakhand : Digital promotion is the use of one or more forms of electronic media to market or advertise a product or brand. Marketing or advertising platforms that may be used include social media, electronic billboards, mobile phones and tablets. An example of how a brand or organization may be used to advertise on another public website, on their own website or to use or create a mobile application to promote their product or service can be through OOH – Out of Home, digital display boards, etc.

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CVDMM(N) 102 Digital Promotion Strategies : Open University of Uttarakhand

Digital Marketing is a marketing tool used to promote products, website, blog, portal, YouTube videos and audios digitally on the internet. This includes digital skills just like organic marketing: SEO and SMM. However, in case of digital promotion, we digitally promote our product on social media Instagram, Facebook, LinkedIn, etc so that people may get aware of the products.

Why Plan a Website Structure?

Well, you wouldn’t build a house without a plan, so why would you want to build your business website without it. It helps you improve user experience, SEO, internal linking and simplicity of usage. You should understand that planning a structure isn’t just about the main website; it’s also about blog and internal linking.

Essential Steps for Creating a Website Structure

Start by Getting the Basic Insights to Your Business- 102 Digital Promotion Strategies, This means getting to know your own business. It’s not just important when you talk to a designer or whoever will create your website. This is important when for you too.
Start Doing Your Keyword Research- 102 Digital Promotion Strategies Next step would be to dive into the keyword research. Paid tools have even more data to give a bigger edge when doing research for your business’s keywords.
Competition Research – In this step, we are technically still at keywords research, but we are going to go further into the competition of your website.
Create Your Website’s URL Structure – 102 Digital Promotion Strategies Most common URL structure looks like this. You have a homepage, services, about us, references/work, blog and contact. This represents your hierarchy, URL structure, and main navigation. You get something like this, a simple website diagram.
Create a Simple and Logical Navigation- 102 Digital Promotion Strategies If you plan your website structure like shown above you shouldn’t have any trouble creating the navigation for your website.
Create Your Navigation with HTML and CSS- 102 Digital Promotion Strategies The safest way for crawlers to be able to read your navigation is to create your navigation with HTML and CSS.
Create an Internal Linking Strategy– 102 Digital Promotion Strategies Internal linking is what makes your website structure to work for your website.

E-MAIL MARKETING

E-mail marketing is the act of sending a commercial 102 Digital Promotion Strategies message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, solicit sales or donations and build loyalty, trust, or brand awareness.

Marketing emails can be sent to a purchased lead list or a current 102 Digital Promotion Strategies customer database. The term usually refers to sending email messages for enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

In general terms, 102 Digital Promotion Strategies email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more!

It is a direct form of 102 Digital Promotion Strategies marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for environment since it’s totally paperless! Cheaper costs, easy to track ROI and its widespread reach are few of many benefits digital marketing offers.

ONLINE REPUTATION MANAGEMENT

Your online reputation is how others see you when they look for you online. Online 102 Digital Promotion Strategies reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find right materials when they look for you on the Internet.
The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward. 102 Digital Promotion Strategies Two cycles of online reputation are-

Vicious Cycle: Ignore your online reputation and you risk falling victim to a vicious
cycle of misinformation and rumours.
Virtuous Cycle: Take care of your online reputation and you create a virtuous cycle of

AFFILIATE MARKETING & GOOGLE ADSENSE

Affiliate marketing is the process by which an affiliate earns commission for marketing another person’s or a company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.

How Do Affiliate Marketers Get Paid?

A quick and inexpensive method of making money without the hassle of actually selling products, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer?

The answer is complicated. The consumer 102 Digital Promotion Strategies doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:

Pay per sale– This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
Pay per lead– A more complex system, pay per lead affiliate programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.
Pay per click- This program focuses on incentivizing the affiliate to redirect consumers from their marketing platform to the merchant’s website. This means the affiliate must engage the consumer to the extent that they will move from the affiliate’s site to the merchant’s site. The affiliate is paid based on the increase in web traffic.

Why be an Affiliate Marketer?

Few reasons to become an affiliate marketer-

Passive income– While any regular job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep. By investing an initial amount of time into a campaign, you will see continuous returns on that time as consumers purchase the product over the following days and weeks. You receive money for your work long after you’ve finished it. Even when you’re not in front of your computer, your marketing skills will be earning you a steady flow of income.
No customer support– Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
Work from home– If you’re someone who hates going to the office, affiliate marketing is the perfect solution. You’ll be able to launch campaigns and receive revenue from the products that sellers create while working from the comfort of your own home. This is a job you can do without ever getting out of your routine role. solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
Performance-Based rewards- With other jobs, you could work 80 hour/week and still earn the same salary. Affiliate marketing is purely based on your performance. You’ll get from it what you put into it. Honing your reviewing skills and writing engaging campaigns will translate to direct improvements in your revenue. You’ll finally get paid for the outstanding work you have done.

CVDMM(N) 102 Digital Promotion Strategies : Open University of Uttarakhand

Google AdSense

It is a program run by 102 Digital Promotion Strategies Google through which website publishers in the Google network of content sites serve text, images, video or interactive media advertisements targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense.